Walking Billboard? Top of the Mind Awareness? 20 Plus years?  

August 19, 2006  

Hi, thanks for taking the time to view what I think is a win-win situation for both your new car and RV buyers.  This is a new and ground breaking marketing idea for those who wish to have every customer become a walking billboard for their dealership for the next 20 to 30 years.

Here’s how it works, present every new car or RV buyer a Cuddlemewarm throw blanket as a gift.  At the bottom of each blanket is your dealers name and phone for all to see.

These Cuddlemewarm blankets are not sold in stores, nothing comes close to the quality and durability of these blankets.  Cuddlemewarm blankets are machine wash and dryable and will last 20 to 30 years. This is going to cause the people who come in touch with them to ask the question over and over again 20-30 years, where did you get this blanket?????

Places these blankets are taken every day: Parks, cars, beaches, couches, ball games and everywhere else your customer takes them with your dealers name and number on them, thus becoming a walking bill board for your dealership.  Remember these blankets last 20 to 30 years and your name will be going wherever the Cuddlemewarm blanket goes.

Your cost is $49.00 per blanket and I’m sure when given in appreciation for using your services, your customer will give your name a good work out over the next 20 to 30 years. We all want to receive as much bang for our dollar as possible, and with 20 to 30 years of name recognition you will receive that bang.

Many dealers in town give welcome baskets of flowers and gifts from $25.00 to as high as $60.00 depending on the sell.  Only one problem with this, once the flowers die and the coffees consumed it’s a one time shot for advertising and then their gone.  Another great plus for you is that because your name and telephone number are on the blanket it’s a 100% write off as advertising instead of the usual 50% gifting.

Let us help you create thousands of walking billboards that will last for the next 20 to 30 years saying I got it from your (Dealership Name) when we bought our new car. Note: Individual sales staff can do this as well with their name on it.

Minimum order of patches is 50, which will cost $250.00 up front to get the blankets started and we will hold them and make the blankets, as you need them.  The $5.00 per patch will be deducted from your $49.00 cost leaving your cost now per blanket at $44.00   I can work with your design people to create the style and colors for your Logo Patch. I’ll create a proof at no charge for your viewing, and when your happy with it, it will take 30 days to make your 50 patches, so let’s get going. Throw blankets come in assorted colors.

Option 2: You can have the same information embroidered on a satin tag on the inside of the blanket 2X2 next to our tag. 100 satin tags for $170.00, 200 Satin tags for $200.00.  Your name and telephone will be there for your customer to refer to without having a patch on the front.  We will provide a proof for your viewing at no charge. Sample (This Gift from Booth & LaDuke GM Super Store in Colville Wa. www. BoothLaDuke.com  (509) 684-8404.

Let me know how many you need a month and I can give you a delivery timetable for your Cuddlemewarm Walking Bill boards.

P.S. Make sure you show the sales staff team in the office, this blanket and watch their reaction to it, this will be repeated by every customer that gets one.

Take a couple of days and get some feed back, then if you decide not to use our walking billboards just attaché the return label and send it back to us.

You can go to our website and see the blanket that Hearth N Homes has offered 50% cooperative dollars to all 800 stores nation wide.  See the gifting blankets at www.cuddlemewarm.com/gifting_throw_blankets.htm

Sincerely,

Michael R. Hawkins
Cuddlemewarm, Owner

509.242.8977(T&F)